eTail Deutschland 2017 (past event)

14 - 15 March, 2017

Maritim pro Arte, Berlin, Germany

44 (0) 207 368 9332

Laura Raiser, Head of Marketing, DACH & Benelux Regions at Bazaarvoice
Bazaarvoice Logo

Laura Raiser


Head of Marketing, DACH & Benelux Regions
Bazaarvoice

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda

Day 1 - Tuesday 14th March 2017

Saturday, January 7th, 2017


9:10 AM KEYNOTE: Thriving in a mobile world: How can you create a dynamic mobile first strategy for 2017 and beyond?

  • Mobile is now the fastest growing channel in Germany – only by redesigning your strategy can you take full advantage

  • What does dynamic really mean? Personal, App-focussed, Responsive?

  • In a mobile-first world, how should you be restructuring your digital roadmap to capitalise on this channel?

  • Has mobile finally opened up the possibilities of Omni-channel and successfully connected the customer journey?

9:50 AM KEYNOTE PANEL: How can you measure the full value of the mobile channel, and how can you better attribute value?

  • Getting away from last-click attribution modelling, what are the alternatives to this?

  • Providing insight into the critical learnings, to fast track a more transparent attribution model?

  • How to best use this information to incentivise in-store and online teams to drive the promotion of mobile usage

  • How will this change in attribution modelling affect traditional budgeting rounds?

  • What KPIs define success for the mobile channel?