eTail Deutschland 2017 (past event)

14 - 15 March, 2017

Maritim pro Arte, Berlin, Germany

44 (0) 207 368 9332

Christian Moehring, Head of Digital at IKEA Germany
IKEA Germany Logo

Christian Moehring


Head of Digital
IKEA Germany

Check out the incredible speaker line-up to see who will be joining Christian.

Download The Latest Agenda

Day 1 - Tuesday 14th March 2017

Saturday, January 7th, 2017


9:50 AM KEYNOTE PANEL: How can you measure the full value of the mobile channel, and how can you better attribute value?

  • Getting away from last-click attribution modelling, what are the alternatives to this?

  • Providing insight into the critical learnings, to fast track a more transparent attribution model?

  • How to best use this information to incentivise in-store and online teams to drive the promotion of mobile usage

  • How will this change in attribution modelling affect traditional budgeting rounds?

  • What KPIs define success for the mobile channel?