eTail Deutschland 2017 (past event)

14 - 15 March, 2017

Maritim pro Arte, Berlin, Germany

44 (0) 207 368 9332

Karl Wehner, Director Business Development at Alibaba Europe
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Karl Wehner


Director Business Development
Alibaba Europe

Check out the incredible speaker line-up to see who will be joining Karl.

Download The Latest Agenda

Day 1 - Tuesday 14th March 2017

Saturday, January 7th, 2017


4:30 PM Are you using your data correctly? How to create a personalisation strategy that fully exploits your data

  • Identifying the required data to analyse and optimise

  • Creating the roadmap for a successful campaign: Key performance Indicators and critical success factors

  • How to use data across channels to understand channel and campaign performance

  • Practical advice you can use immediately to kick-start your campaigns