eTail Deutschland 2017 (past event)

14 - 15 March, 2017

Maritim pro Arte, Berlin, Germany

44 (0) 207 368 9332

Luca Graf, Head of Online Sales, Products & Services at Lufthansa Group
Lufthansa Group Logo

Luca Graf


Head of Online Sales, Products & Services
Lufthansa Group

Check out the incredible speaker line-up to see who will be joining Luca.

Download The Latest Agenda

Day 1 - Tuesday 14th March 2017

Saturday, January 7th, 2017


3:50 PM 360 Panel: How to be truly customer centric: Moving beyond understanding consumer habits to recognising passions

  • What does customer centric mean?

  • Using personalisation and attribution to identify high value customers

  • Creating inspiration to catch browsing customers

  • Removing the mindset that every customer should convert on every site visit