eTail Deutschland 2017 (past event)
14 - 15 March, 2017
Maritim pro Arte, Berlin, Germany
44 (0) 207 368 9332
Martin Barthel
Global Head of eCommerce
Check out the incredible speaker line-up to see who will be joining Martin.
Download The Latest AgendaRedefining the customer experience: Cross-Device, Cross-Screen & Cross-Border
Tuesday, February 7th, 2017
9:00 AM KEYNOTE: How to identify unique customers and their path to purchase: Creating a truly omni-channel customer proposition
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Looking at the relative value of instore Vs. online data
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How can this be used to tailor your experience towards the omni-channel customer?
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Leveraging and reusing that customer data (purchase data, behavioral data, etc.) to encourage them to buy
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Redeploying customer data into specific channels to boost sales and opportunities