eTail Deutschland 2017 (past event)

14 - 15 March, 2017

Maritim pro Arte, Berlin, Germany

44 (0) 207 368 9332

Stefan Tobel, Director of Shop and BI at About You
About You Logo

Stefan Tobel


Director of Shop and BI
About You

Check out the incredible speaker line-up to see who will be joining Stefan.

Download The Latest Agenda

Day 1 - Tuesday 14th March 2017

Saturday, January 7th, 2017


5:00 PM The art of story telling: How to use content to drive brand affinity?

  • Consumers expect authenticity from brands. The stories told are focused on developing a message that customers relate to

  • Using marketing programs to open up the doors to new opportunities

  • Brands can use their storytelling to open up the doors for growth, as long as the stories are authentic to the brands

  • Staying ahead of customer expectations