Laura Reiser-Nurse is a multi-discipline marketing professional carrying extensive experience in IT & SaaS Field & Industry Marketing. In her current role as Head of Marketing at Bazaarvoice, the world’s largest shopper network that connects people, products, brands and retailers at each stage of the buying journey, Laura drives demand generation and brand awareness efforts in the DACH & Benelux region. 

With a passion for social commerce and customer engagement she breaks the mould of a traditional marketer, constantly looking at new approaches and ideas. Prior to joining Bazaarvoice she worked in different marketing and inter-disciplinary project management positions at companies like BMW and SAP and holds a Master´s Degree in Arts Administration & Cultural Policy.