eTail Deutschland 2017 (past event)
14 - 15 March, 2017
Maritim pro Arte, Berlin, Germany
44 (0) 207 368 9332
Redefining the customer experience: Cross-Device, Cross-Screen & Cross-Border
8:00 am - 8:45 am Registration and Refreshments
8:45 am - 8:50 am Conference Director's welcome
8:50 am - 9:00 am Chairperson's Welcome and Opening Remarks
9:00 am - 9:20 am KEYNOTE: How to identify unique customers and their path to purchase: Creating a truly omni-channel customer proposition
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Looking at the relative value of instore Vs. online data
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How can this be used to tailor your experience towards the omni-channel customer?
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Leveraging and reusing that customer data (purchase data, behavioral data, etc.) to encourage them to buy
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Redeploying customer data into specific channels to boost sales and opportunities
9:20 am - 9:40 am KEYNOTE: IoT, Wearables and the future of retail: How connected thinking will change the future of business
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Achieving the right balance between human and technology interactions: how to enhance your stores through the implementation of seamless technology
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How to identify which digital tools you should invest in to add real value to your customers shopping experience
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Transforming your in-store interaction points: how to make your in-store journey simple and user-friendly to create a smooth shopping experience for customers
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Eliminating the need to loudly display technology in-store: How to perfect technological integration so that it is virtually invisible to your customer
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How strike the balance of human and tech interactions to avoid the mistake of over investing in digital technologies that do not add value to the customer journey
9:40 am - 10:00 am The Business to Human Revolution: Omnichannel Personalization for the Modern Shopper
10:00 am - 10:45 am KEYNOTE PANEL: Discussing the defining features of an Omni-channel campaign
10:45 am - 11:45 am Coffee and Networking
11:45 am - 12:05 pm KEYNOTE: Snapchat: A missed eCommerce opportunity?
12:05 pm - 12:25 pm THE US PERSPECTIVE - Case Study: How a leading US brand revitalised their Omni-channel approach
12:25 pm - 12:45 pm Mobility in 2020: How is digital disruption going to revolutionise our relationship with cars?
Lunch
12:45 pm - 1:55 pm Lunch and Networking breakPrivate Lunch
12:45 pm - 1:55 pm How to increase customer engagement and generate incremental revenue from your push marketing campaignsThis session is reserved for Tinyclues
Track A: Drill-down Roundtables
1:55 pm - 2:45 pm Roundtables1. How to develop your social media strategy to acquire new customers, cheaper! (English language)
Stéphanie Gregoire, Country Manager DACH, Millésima (English language)
2. The key to creating unique, inspired content that generates loyalty and net promoters
Dorothee Seedorf, Director of Performance Marketing, Project A Ventures
3. Online Reviews in the age of customer experience (English language)
Nils Michaelis, Director of Growth Marketing, Trust Pilot
4. How to use behavioural data and predictive technology to boost mobile sales (English language)
Florian Lutz, Managing Director EMEA, Jampp & Joanna Picq, Head of Sales, Jampp
5. How to stay relevant: Offering your customers the right product, at the right time!
Joerg Hammermeister, Marketing Manager, Cewe
6. How to increase conversion on each digital channel (English language)
David Ogidi, VP International Business Development, ContentSquare
7. Mobile apps in retail - How to do it right? (English language)
The opportunity to drive sales and build brand loyalty through mobile for European retailers is huge, shown by the rapid year on year growth in adoption - 2 hours of a mobile user's day are now spent in apps.
However, it is generally the online-first players and new mobile-first companies who have been fastest to capitalise on this. What can retailers learn from the early winners in mobile retail and how can this be applied successfully in an environment of increasing choice, accessibility and innovation across all retail channels?
In this interactive roundtable App Annie will lead a discussion around the key opportunities and disruption presented by the mobile channel and facilitate the sharing of best practices around a successful retail app strategy. In joining this session you can expect to take away valuable insight into the mobile app economy, and a clear future plan that is immediately actionable as soon as you're back in the office.
Nele Wollert, Business Development Manager, Central Europe, App Annie
8. Consumer-Generated Content Highs & Lows and what you can learn for your business
Christine Vonhof, Sales Director DACH/ Strategic Consultant, Bazaarvoice
TRACK B: Creative Boardroom The programmatic summit
1:55 pm - 2:45 pm How to create the ultimate eComm tech stack: What tools do you really need to succeed?In this Creative Boardroom you and 15 of yourpeers will have the opportunity to workshop, network and debate your way to asolution on one of your biggest challenges
Track C: Creative Boardroom: The engagement summit
1:55 pm - 2:45 pm Make or break your business: How to use your mobile data to grow this sales channelIn this Creative Boardroom you and 15 of yourpeers will have the opportunity to workshop, network and debate your way to asolution on one of your biggest challenges
2:45 pm - 3:05 pm Coffee and Networking break
Track A: International expansion
3:05 pm - 3:25 pm The China opportunity: Reaching the growing middle-class in China through effective cross-border trade-
The importance of local in-house language capabilities when expanding to international markets.
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The importance of moving external resources to build in-house competencies within Online Marketing and country management.
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How to empower and train an online marketing intern into becoming a world class online marketing manager
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The scalable advantages of building an in-house online marketing department
Track B: Inspiring Customer loyalty
3:05 pm - 3:25 pm (English language) Omni-channel delivery methods: Which is best for your business?-
Assessing what delivery methods the customer actually wants
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Embedding order tracking capabilities to enhance customer belief in your integrity to deliver on-quality and on-time
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How to overcome the challenges of operating an e-commerce supply chain
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How to meet the rapidly changing delivery expectations of e-commerce customers
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How creating a meaningful customer experience can help drive sales
Track A: International expansion
3:25 pm - 3:45 pm Taking your eCommerce business to the next level: How to expand your international sales-
Launching new international sites requires a flexible approach and a great understanding of the local market, but what does this really mean?
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How can you measure if your company ready for this?
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What are the key areas of your site to optimise and adjust?
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Choosing the right partners
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The KPIs that determine whether this is an option for you
Track B: Inspiring Customer loyalty
3:25 pm - 3:45 pm Session continues3:45 pm - 4:05 pm Futurologist Keynote - The future is now: What are the eCommerce developments that are going to revolutionise your life?
4:05 pm - 4:25 pm DISRUPTIVE KEYNOTE The future of industry disruption: Should you be worried for your business?
4:25 pm - 5:00 pm KEYNOTE PANEL Here's what eCommerce will look like in the next 5 years: What are the trends you need to know about?
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Moving beyond omni-channel: what comes next and how will this help your customer?
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Mobile development, how will this help your business grow?
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The progression in data: the rise of smart data and insight
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IoT & wearables, is this a unique retail opportunity or a passing phase?
